ZAKA - A Superbrand Of Hesed

For the second consecutive year, some 800 consumers and 76 senior managers in advertising, marketing and academia have selected the ZAKA Rescue and Recovery volunteer humanitarian organization as one of Israel’s 670 Superbrands. The selection, made for the international Superbrands organization, was taken from an initial list of 2,300 brands. ZAKA was selected as one of Israel’s Superbrands within the category of Services and the Public Sector, alongside other household names and Superbrands such as the Mossad, the IAF, Yad Vashem and MDA.

 

In a letter addressed to ZAKA Chairman Yehuda Meshi-Zahav, Professor Ya’acov Hornick, Chairman of the Superbrands Judging Committee congratulated Meshi-Zahav on “the fact that Israeli consumers have decided that ZAKA is one of Israel’s Superbrands.”

 

Meshi-Zahav: “We are honored that, for the second consecutive year, the Israeli public has selected the ZAKA organization as a Superbrand. While we do not seek any reward for our sacred work in saving lives and honoring the dead, we nonetheless appreciate the Israeli public’s recognition of ZAKA’s contribution to society both in Israel and overseas.”